Once you have determined your marketing plan and total annual budget, it’s time to align your budget with your marketing goals. We've also provided marketing budget templates in Smartsheet, a real-time work execution platform that makes marketing budget tracking easier and more collaborative than Excel. You’ll find comprehensive marketing budget templates for creating a detailed plan, with monthly, quarterly and annual views, as well as budget templates for specific marketing campaigns such as social media, website design, event planning and product marketing. All of the templates below are in Microsoft Excel format and are free to download. Your marketing budget then becomes an important reference for adjusting your plan over time as well as for creating future plans.Īs you create your marketing budget, there are some clear advantages to using a template: prepared formatting and formulas, customizable features, organization and efficiency. It also allows you to determine the return on investment for different aspects of your marketing plan.Īccurately estimating expenses is vital for the success of your marketing goals, but you can measure your success by comparing actual expenditures against your projected costs. Since a marketing budget reduces risk and provides a financial road map, it’s a useful tool for both large and small businesses.
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Creating a marketing budget can help you stick to your plan and avoid unanticipated costs, reducing the possibility of overspending. It gives a clear overview of all the costs associated with carrying out your marketing activities, including advertising, online content, branding, public relations, staffing costs and more.
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If you have come across any other free marketing budget templates you have found useful, please share them with us below. Here are some elements to consider when putting together a marketing budget, a step by step guide to marketing budget plans and some examples of advertising budgets.įinally, don’t forget ’s handy tools for marketers. We’ve also got a great guide here to free marketing plan templates.Īnd you should also checkout these 9 Killer Excel Templates for Marketers. Parcus Group – Marketing Objectives and Marketing Budget TemplateĬapterra – Simple Marketing Budget Template Microsoft – Marketing Budget Plan Template Microsoft – Channel Marketing Budget Template Microsoft – Marketing Budget Plan Template You might even decide to create your own marketing budget template based on a combination of different elements you like from the examples below. You’ll find that most marketing budget templates out there are in Microsoft Excel, which makes them easy to modify and adjust to suit your particular business needs.
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We decided to share with you 7 free templates that we have come across to help you take that first step and plan for your businesses marketing activities. There’s no need to reinvent the wheel, there are quite a few free, simple and easy to use marketing budget templates, samples and plans available online. They can also help to reduce risks associated with impulse decisions which can prove to not only be costly but ineffective. They are critical when it comes to implementing your marketing plan. Marketing budgets are important for any business, large or small. It is important to make your estimates as realistic and accurate as possible to ensure your marketing budget is effective. What is a marketing budget?Ī marketing budget, in simple terms, is a financial plan and estimate of the costs involved in carrying out any marketing activities to promote your business and/or product (e.g advertising, website development, marketing staff salaries, PR, events etc.). Below you’ll find 7 free marketing budget templates and examples to help get you started. Do you need to do a marketing budget? Don’t know where to start? Well, we’re here to help.